In a recent discussion of the use of the word ‘virtuous’ to describe the type of business leaders we want to develop in the Benedictine College School of Business, there was signficant pushback to the use of ‘virtuous.’ Among the arguments were both recruiting and placement concerns about a word that can generate a variety of perceptions. These are valid given the general marketplace’s lack of readiness for such things.
The argument that surprised me most was the thought that ‘virtuous’ can be interpreted as ‘pious’ – or a hypocritical concern for virtue or religion. I guess I was shocked that the real practice of virtue, which is what we are talking about, is the furthest thing away from ‘pious.’ I do understand, though, the perception of many of the Christian church in general, which stands as judged hypocritical for its ‘talking’ yet not its ‘walking.’ Isn’t this what we are trying to fix?!
Is ‘pious’ the perception generated for you with the word ‘virtuous?’